How

Effectual Web’s focus is USABLE website design — proudly produce high quality products that enhance your business. You have business goals, and an effectual web site can work for you to achieve those goals.

Our Approach to Website Design

• Collaborate – work with you to figure out what will work best for your type of business.
• Gather – gather the content for the site.
• Review - review your current site
• Implement - apply our design to your site
• Test - test the site thoroughly.
• Present - present you with the site design for evaluation and acceptance review
• Evaluate - follow-up new site launch with a final review and any follow-on needs you have.

Collaborate

Effectual Web works with you throughout our design and evaluation process. We recognize
the importance of sitting down and spending time understanding the business you are in and the
message you want to send to your clients. We also know the value of including you in all design
stages to ensure that we provide what you want, as well as need.

Gather

Interview For Content. The initial stage of a project involves collecting information. Effectual
Web works with you to learn your business objectives and listens to what you expect from a
website. We have a list of questions to work from. They not only provide the information we
need, but they’ll get you thinking about what you want.
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Review

Effectual Web reviews your site for Look and Feel and Ease of Use. As Usability Engineers,
we approach everything from the point-of-view of your customers or site visitors. We know that
in order to win clients with the web, your site must be easily navigated and the content must be
clear and concise. We know that website visitors leave at the first sign of confusing page layout
or frustration with loading times.

After an initial consultation we will provide a quote and a schedule.
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Integrate and Implement

Effectual Web pulls everything together and implements the design. We have the content.
We have the graphics. We have chosen a design. We have organized the structure. Effectual
Web’s experienced team of web developers goes to work building or enhancing your site.
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Test

Test Test Test. Effectual Web performs thorough usability testing of the site before
launching. The best way to find out how your site appears to others is to view it on all types of
environments, under different conditions. All sites we design are tested on different machines,
with varying connections speeds, monitor resolutions, operating systems, and browsers. All links
and buttons are tested so that no visitors end up with the infamous “Page not available message.”
In addition, we use team members who are not involved in the design phases to test. Someone
closely tied to the site design may not view it as a newbie does. Our testers also provide usability
feedback on the site. They report if something is confusing or lacking. You can be assured your
site will go through rigorous testing before being released to the world.

Need more information to understand the significant value of usability testing? Check out Jakob
Nielsen’s site, www.useit.com. He is the universally recognized authority on Internet usability
and design.
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Present

Voila. Effectual Web shows you the product of our collaboration. We will go over the benefits

and prepare for release. We are in the homestretch now.
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Evaluate

Post-launch Review. Effectual Web will run through your site after it is released to ensure
everything is in order. If requested, we will gladly train on-site personnel to make updates. Many
textual changes can easily be made once you know how.

Or instead, sign up Effectual Web to provide the Maintenance. It is a good value, and that way
you can be sure that updates will be implemented. No more deserted content. This is yet another
way to ensure your site maintains it value and continues to work for your business.