Making Websites Work

About

Understands how people use the Web and how to design sites to meet those
needs. The resulting designs ensure that your website sends a positive and marketable
message to web users. How we do it.

Builds websites from a combined understanding of site visitor’s needs and

expertise in web design rather than solely from knowledge of an HTML tool or graphics
application.

Structures websites according to website visitor’s tasks, including:

o

Write for scan ability—because web users scan.

o

Make the site navigable—because web users want information.

o

Provide detailed content—because web users want answers.

Minimize graphics so the page downloads quickly—because the BACK button
is only a click away

o

Effectual Web creates web pages that enhance the website visitor’s experience and
for you, that means more business.

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